Spotlight May 2021

Top 30 Global Advertisers based on total media spend 2020. Each of the Top 30 Intl. Marketers spent more than US$1B in 2020. The share of digital varies between: 21% and 58%. Media spend declined on average by -21% (vs. 2019) among the Top 30 Global Advertisers.

Spotlight March 2021

Key Findings & Rankings from our 2020 New Business Barometer (NBB) Global study In 2020 $22.2B reviewed globally. 2/3 of the total volume concentrated in six countries, of which USA with $7.3B. MediaCom leads with $1.2B of new client wins followed by...

Spotlight Feb. 2021

Marcom Agency Acquisitions 2016-2020 Since 2016, 403 agencies were consolidated into 19 communication holding companies (64%) / management consultancy firms (22%) / others advertising companies (14%)

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