OUR SERVICE OFFERING.

REPORTS.

shareGlobal Advertiser Rankings & Media
Agency Partnerships

The study provides an in-depth analysis of the top international advertisers whose global media spend is greater than $100M, and their partnerships with media agencies across 40+ countries. Global media spend figures are based on deflated measured data. Among various analysis points, the report provides a breakdown of the global ranking per region as well as per product category. The report also includes insights on how much share each group of networks hold in the main categories. Results and findings are illustrated with graphs and charts.

dataGlobal Media Agency
New Business Barometer

In-depth analysis and assessment of major local, regional and global media reviews & moves.

Issued quarterly, agency/group rankings are provided on the basis of their total new business values across 40+ countries. Users have access to an interactive platform allowing them to create their own and real-time new business charts by shortlisting the geographic reach, agency names and time period.

chatAd Hoc Reports
& Analysis

We offer customized and exclusive benchmark reports designed for your specific needs, delivered promptly.

Our ad hoc reporting helps clients stay ahead of the curve and gain an edge over the competition. We offer media spend category reports, comparative agency profiles, competitive analysis based on data mining and market intelligence, developed on an as you need it basis.

MarCom Agency
Acquisitions

An exhaustive study on agency acquisitions made by the six main holding companies, newly formed holding companies including S4 Capital, You & Mr Jones, The Stagwell Group, etc., and the leading IT & Marketing Consultancies including Accenture Interactive, IBM iX, Deloitte Digital, PwC Digital Services, among others.

shareGlobal Media Agency Billings
Rankings & Market Shares

Published twice a year, this report reflects the size of the agencies/groups in terms of client spend volumes.

It provides the total media agency billings figures (measured + non-captured digital media spend), market shares, projections for the current year, and growth rates year on year. Also, users have access to an interactive platform allowing them to pull-out ranking tables and various analytical graphs.

dataCorrelation between Media
and Creative reviews (US only)

Exclusive analysis on the correlation between creative and media pitches conducted in the US.

The study identifies the advertisers who placed their creative, media, and/or digital business in review either simultaneously or shortly thereafter within a 24-month time frame.

dataUS Creative Agency
New Business Barometer

This annual report offers in-depth analysis and assessment of major US creative pitches and moves.

It includes holding company and independent agency wins, losses and retentions, media expenditure by brand/account, nature of the assignment, breakdown of reviews by category, etc.

chatMedia Auditors
& Pitch Consultants

Research study offering a description of the main services, geographical coverage and contact details for 15 major international media consultancies, plus synopsis tables.

DATABASES.

CARD (COMvergence Agency Roster Database)

The COMvergence Agency Roster Database (CARD) is a user-friendly and intuitive interface supplying a wide range of detail on the relationship between major international and national advertisers and their media agencies (in 50 countries) and over 60 creative and in-house agencies (in the US). 20 fields of information and seven search filter options are available whether a question refers to the agency or advertiser universe. Updates are made continuously.

MASU (Mergers & Acquisitions + Specialized Units Database)

User-friendly and intuitive interface providing comprehensive information on all agency acquisitions tracked by COMvergence since the beginning of 2016.
The database is updated continuously and offers various filters which can narrow the results in numerous way. Also, this tool contains details on the major specialized units operated by the media and creative agency networks (and major independents) at the global and US-only level.

 

TAL (Agency Leadership Teams & Talent Flows)

Online (continuously updated) database providing global and US leadership teams (10 key titles per agency) of any major creative and media agency.

AGENCY PROFILES.

Our Interactive Agency profiles (updated continuously) contain topline information on Global HQ / US Media Agencies.

Main topics covered are leadership team and management changes, key international clients (including bespoke client units), new business results, specialized business units, acquisitions, awards, key dates, and headcount.

MEDIA AGENCIES/GROUPS (30+)

  • Dentsu Aegis Media (Carat, dentsu X, Vizeum)
  • Havas Media Group
  • IPG Mediabrands (Initiative, UM)

  • Omnicom Media Group (Hearts & Science, OMD, PHD)

  • Publicis Media (Blue 449, Digitas, Spark Foundry, Starcom, Zenith)

  • WPP/GroupM (Essence, MediaCom, Mindshare, m/SIX, Wavemaker)

  • Independents (Crossmedia, Local Planet, MDC Media Partners, Mediaplus)

DIGITAL MEDIA AGENCIES/GROUPS (10+)

  • WPP (Catalyst)
  • Omnicom (Resolution Media)
  • Publicis Group (Performics)
  • IPG Interpublic (Reprise)
  • Dentsu Aegis Network (iProspect, Merkle)
  • Independents (Artefact, iCrossing)

CREATIVE AGENCIES/GROUPS (20+)

  • WPP (Grey, Ogilvy, VMLY&R, Wunderman Thompson)

  • Omnicom (BBDO, DDB, TBWA)
  • Publicis Group (Leo Burnett, Publicis, Saatchi & Saatchi)

  • IPG Interpublic (FCB, HUGE, McCann, MullenLowe)
  • Dentsu Aegis Network (mcgarrybowen)

  • Havas Group (Havas Worldwide)
  • Independents (72andSunny, Droga5, M&C Saatchi, Wieden + Kennedy)

DYNAMIC TOOLS.

COMvergence operates an online platform and offers a number of interactive tools (C-Dash).

The C-DASH online tools allow users to explore the data and benchmark their new business performance in real-time, identify opportunities, run customized data comparisons, create their own charts more efficiently.