OUR SERVICE OFFERING.
Global Advertiser Rankings & Media
The study provides an in-depth analysis of the top international advertisers whose global media spend is greater than $100M, and their partnerships with media agencies across 40+ countries. Global media spend figures are based on deflated measured data. Among various analysis points, the report provides a breakdown of the global ranking per region as well as per product category. The report also includes insights on how much share each group of networks hold in the main categories. Results and findings are illustrated with graphs and charts.
Global Media Agency
New Business Barometer
In-depth analysis and assessment of major local, regional and global media reviews & moves.
Ad Hoc Reports
We offer customized and exclusive benchmark reports designed for your specific needs, delivered promptly.
Our ad hoc reporting helps clients stay ahead of the curve and gain an edge over the competition. We offer media spend category reports, comparative agency profiles, competitive analysis based on data mining and market intelligence, developed on an as you need it basis.
An exhaustive study on agency acquisitions made by the six main holding companies, newly formed holding companies including S4 Capital, You & Mr Jones, The Stagwell Group, etc., and the leading IT & Marketing Consultancies including Accenture Interactive, IBM iX, Deloitte Digital, PwC Digital Services, among others.
Global Media Agency Billings
Rankings & Market Shares
Published twice a year, this report reflects the size of the agencies/groups in terms of client spend volumes.
Correlation between Media
and Creative reviews (US only)
Exclusive analysis on the correlation between creative and media pitches conducted in the US.
US Creative Agency
New Business Barometer
This annual report offers in-depth analysis and assessment of major US creative pitches and moves.
& Pitch Consultants
Research study offering a description of the main services, geographical coverage and contact details for 15 major international media consultancies, plus synopsis tables.
CARD (COMvergence Agency Roster Database)
The COMvergence Agency Roster Database (CARD) is a user-friendly and intuitive interface supplying a wide range of detail on the relationship between major international and national advertisers and their media agencies (in 50 countries) and over 60 creative and in-house agencies (in the US). 20 fields of information and seven search filter options are available whether a question refers to the agency or advertiser universe. Updates are made continuously.
MASU (Mergers & Acquisitions + Specialized Units Database)
User-friendly and intuitive interface providing comprehensive information on all agency acquisitions tracked by COMvergence since the beginning of 2016.
The database is updated continuously and offers various filters which can narrow the results in numerous way. Also, this tool contains details on the major specialized units operated by the media and creative agency networks (and major independents) at the global and US-only level.
TAL (Agency Leadership Teams & Talent Flows)
Online (continuously updated) database providing global and US leadership teams (10 key titles per agency) of any major creative and media agency.
Our Interactive Agency profiles (updated continuously) contain topline information on Global HQ / US Media Agencies.
MEDIA AGENCIES/GROUPS (30+)
- dentsu international (Carat, dentsu X, iProspect)
- Havas Media Group (Havas Media, Arena Media)
IPG Mediabrands (Initiative, UM)
Omnicom Media Group (Hearts & Science, OMD, PHD)
Publicis Media (Blue 449, Digitas, Spark Foundry, Starcom, Zenith)
- WPP/GroupM (Essence, MediaCom, Mindshare, mSix&Partners, Wavemaker)
Independents (Crossmedia, IBM, Innocean Group, Group4Media, Local Planet, Madison Group, MDC Media Partners, Mediaplus, Wieden + Kennedy)
DIGITAL MEDIA AGENCIES/GROUPS (10+)
- WPP (Catalyst)
- Omnicom (Resolution Media)
- Publicis Group (Performics, Razorfish)
IPG Interpublic (HUGE, Reprise)
- dentsu international (iProspect, Merkle)
- Independents (Accenture Song, Artefact, Brainlabs, Deloitte Digital, iCrossing, Media.Monks, Stagwell)
CREATIVE AGENCIES/GROUPS (20+)
WPP (Grey, Ogilvy, VMLY&R, Wunderman Thompson)
- Omnicom (BBDO, DDB, TBWA)
- Publicis Group (Epsilon, Leo Burnett, Publicis, Saatchi & Saatchi)
- IPG Interpublic (FCB, McCann, MullenLowe)
- dentsu international (Dentsu Creative, mcgarrybowen)
- Havas Group (Havas Worldwide)
Independents (72andSunny, Droga5, IBM, Innocean Worldwide, M&C Saatchi, Mediaplus, Wieden + Kennedy)
COMvergence operates an online platform and offers a number of interactive tools (C-Dash).