High-value data and insights on global media spend investments.
Creative & Media agency benchmarks.
INDEPENDENT AND INTERNATIONAL RESEARCH COMPANY.
COMvergence’s purpose is to analyze and measure the performances and strategic developments of the global MarCom holding company agencies, major independents, and largest management consultancy firms.
COMvergence delivers (to advertisers, agencies, pitch consultants, media vendors, financial analysts) high value products and services, with real insights and analysis, in a modern format that can be easily manipulated. Our key principles are objectivity (through the measurement criteria used to benchmark the agencies and the groups’ performances), simplicity (of our methodologies) and agility (thanks to our online platform gathering all available data and displaying insights on dashboards and dynamic graphs that are easy to read, understand and act on).
GEOGRAPHIC REACH.
Combined, these 50 markets account for approximately 95% of the worldwide media spend.
North America
USA
Canada
Latin America
Argentina
Brazil
Chile
Colombia
Mexico
Peru
Asia Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
EMEA
Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Israel
Italy
Middle East
Netherlands
Nigeria
Norway
Poland
Portugal
Romania
Russia
Slovakia
South Africa
Spain
Sweden
Switzerland
Turkey
UK
Ukraine
50 countries
in 2022
OUR PARTNERS AND STRATEGIC ALLIANCES.
COMvergence has strategic alliances with:
These partnerships are critical to deliver unparalleled research products, market analysis and methodologies.
SPOTLIGHTS.
Spotlight July 2022
Top 30 Global Advertisers 2021 - represent 44% of the total media spend placed by 785+ multinational advertisers. Each of the Top 30 Int'l Marketers spent more than $1B in 2021
Spotlight February 2022
Marcom Agency Acquisitions 2016-2021 - During 2021, COMvergence recorded 86 acquisitions of which five were part of the top largest deals since 2016. This is a strong rebound following the COVID-19 pandemic.
Spotlight November 2021
For advertiser’s evaluating their MarCom resources or conducting a search, specialized units are frequently created to serve those who may require more than a single agency discipline. COMvergence assembled a quick summary of the major bespoke units/integrated agencies set up by the “Big 6” holding companies.
KEY HIGHTLIGHTS.
Key Highlights
COMvergence's annual Key Highlights presents a unique overview of the main media pitches, leadership changes, developments/achievements, and agency acquisitions which have occurred during the year. It also includes headcount and billings figures relative to the media agency networks and their owner groups. COMvergence uses this data to provide actionable insights and measurement studies on agencies.
IN THE NEWS.
Global New Business Barometer January-June 2023 Reveals Top Media Agency Winners
FRANCE – SEPTEMBER 21, 2023 – According to the latest global media agency study “New Business Barometer (NBB) for H1 2023” published by COMvergence, Wavemaker came out as the top global media agency network in new business results with a total new business value of +$1.2B, including $818M in retentions from Huawei China ($315M) and Adobe US ($140M)) among others.
Global media spend surpassed $400bn in 2022
July 10, 2023 - Spend went up by more than 6%, led by growth in digital, new report shows. Global media spend hit an estimated $401bn in 2022, a report from research group COMvergence shows.
91 MarCom Agency Acquisitions Recorded by COMvergence in 2022
FRANCE - April 5, 2023 - For the 2nd Time in Six Years, Management Consultancies have been more acquisitive than the “Big 6”. Accenture is the Most Acquisitive company performing 21 Acquisitions of which 13 in the Cloud space
