Elizabeth McCune, Chief Growth Officer – GroupM Global
We have worked with Olivier and his team at COMvergence for the past seven years. We made the switch from RECMA to COMvergence for all our global reporting, across all GroupM agencies (spanning 80 markets), because we saw an accountability gap in the market that COMvergence was able to fill. With years of experience reporting on agency share, new business results, key industry trends, etc., Olivier built a suite of tools that allows us to easily and quickly see how our agencies are growing in-line with the market and to see what opportunities might exist for us outside of our own reporting. More importantly, though, is the accuracy of Olivier’s data sets. In the past we’ve not seen accuracy in our data as it was represented, which led us to have to apply factors to come up with the correct information to share with our own teams, but also consultants and clients. When you consider the demands for transparency in data in our industry working with Olivier has allowed us to feel we are getting the best view of share and how the market is moving. COMvergence is the only third-party we support and work with for all our industry reporting needs.
We use COMvergence daily, accessing a robust set of online tools thru the CARD platform. We have put our full trust in Olivier’s unbiased industry benchmark studies and use these time and time again in new business pitches and to help inform our own strategic decisions.
I, personally, enjoy the relationship we have with Olivier as I feel he is a partner in every sense of the word: always available, consultative, and fair.