Top 30 Global Advertisers based on total media spend 2020. Each of the Top 30 Intl. Marketers spent more than US$1B in 2020 (through their media agencies). The share of digital (out of the total media mix) varies between: 21% and 58%. Media spend declined on average by -21% (vs. 2019) among the Top 30 Global Advertisers. FMCG (food & soft drinks) and pharmaceutical categories have been the least impacted by the pandemic in 2020. By contrast, advertisers from the Automotive, Retail/Restaurants and Media & Entertainment have considerably reduced their media investments (vs. 2019).