In the news2021-11-17T15:30:34+01:00


Starcom Is First Half’s Global Pitch King

Publicis Groupe’s Starcom is the top global media agency in net new business activity for the first half of 2021 according to a new analysis from agency research firm COMvergence. The net new business figures cited below are billings numbers and include retentions and also factor in business that was lost.

Conversation with Olivier Gauthier, founder and CEO of COMvergence

In the past year or two, the data provided by COMvergence has continuously appeared in industry information and reports. At the beginning of 2019, GroupM, a global media investment management group under WPP Dabang Group, announced that it will use COMvergence's operational and business development analysis reports. As a benchmark, the two parties have reached global cooperation.

The top global media agencies by new business wins in 2019

Omnicom's OMD came out on top for new business wins by a media agency in 2019 with a total of $US2.27 billion, including $US1.268 billion in retentions. Notable wins include the $US1 billion Disney North American account, of which $US700 million was retained, according to the 2019 media agency New Business Barometer by Marcom research house COMvergence.

Could 2020 Prove to Be the Golden Age for Independent Agencies?

Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.

Carat tops ‘New Business Barometer’ for Canada

Thirty-eight media planning and buying assignments worth a combined US$264 million (all figures in U.S. dollars) were reviewed in Canada in the first half of the year, according to a new report from French marcom research firm COMvergence.

Pace Of M&A Deals Slows To A Crawl

The pace of M&A deals by holding companies and consultancies for the first half of the year slowed considerably, compared to the last couple of years, according to a new analysis by COMvergence.

COMvergence Studies Integrated Agency Pitches In The U.S.

The agency tracker found that over that time (January 2017-December 2018) 62 advertisers placed both their creative and media accounts in review and that about one-third of them (20 clients) conducted a single search for an integrated agency partnership and selected creative and media agencies from the same holding company.

Report Ranks OMD as Top Media

Globally, COMvergence estimated that OMD collected $18.3 billion in billings for 2018 and has a market share of 6.3 percent. In the U.S., the network gained an estimated $7.9 billion in media buying billings and a market share of 6.1 percent, according to the study.

Publicis’s Blue 449 tops media agencies for performance in H1 2018

Publicis Groupe's Blue 449 was the top-performing media agency in first half 2018, according to a new COMvergence report provided to Marketing Dive. Blue 449's ranking was due to the company retaining its T-Mobile offline account, worth an estimated $940 million. However, Blue 449 lost T-Mobile's digital planning and buying business, estimated to be worth $50 million, to GroupM's Essence.

Independent agencies poised to win larger advertisers amid media transparency fallout

The last 12 months have seen a steady flow of media budgets into independent agencies on both sides of the Atlantic. Of the £11 billion ($14.7 billion) of media billings tracked by research firm COMvergence across 21 markets including the U.S., Germany and India over the first nine months of the year, around £2.1 billion ($2.8 billion) was assigned to independent media agencies.

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