IN THE NEWS.
COMvergence Worldwide appoints Priyanka Mehra as Regional Director – South Asia
Priyanka Mehra joins COMvergence Worldwide as Regional Director – South Asia. Prior to her new role, she was with Havas Group India as Chief Marketing Officer, where she worked closely with the senior leadership across India, APAC, and the global offices.
Following a Year That Rocked the Industry, OMD USA Retains Number One Ranking, Drives Deeper into Digital
In the 2020 COMvergence Media Agencies Billings and Ranking Report published today, Omnicom Media Group Agency OMD again topped the list of the 29 US media agencies evaluated in the annual accounting. This marks the fourth consecutive number one ranking for OMD USA since the COMvergence published its first US billings report in 2017.
The Incredible Shrinking Madison Avenue Media-Buying Clout
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the U.S.'s "Big 3" -Publicis Media, GroupM and Omnicom Media Group- bigger fish in a shrinking pond.
In A Down Year For Most Agencies, OMD Remained Biggest US Media Shop By Billings In 2020
Omnicom's OMD remained the top-ranked U.S. media agency by billings for full-year 2020, according to a new report from agency tracker COMvergence. Publicis Media was the top-ranked media agency group for the same period according to the report.
New Research Reveals That Marketers Prefer Best-Of-Class Agencies And Reject Arranged Marriages
Research firm COMvergence conducted a survey about the make-up of pitches within a 24-month time frame, in 2019 and 2020. It involved participation from U.S. creative and/or media and digital agencies. Of 570 agency changes, only 13 advertisers, just 2%, selected agencies from the same holding company when choosing multiple agencies.
