In the news2021-11-17T15:30:34+01:00


COMvergence Final 2023 New Business Barometer – GERMANY

March 26, 2024 – The release of the latest study Final 2023 Germany New Business Barometer published by COMvergence reveals Mediaplus as the #1 media agency with a total new business value of +$246M. GroupM and OMG also dominate in latest report by COMvergence.

Global New Business Barometer January-June 2023 Reveals Top Media Agency Winners

FRANCE – SEPTEMBER 21, 2023 – According to the latest global media agency study “New Business Barometer (NBB) for H1 2023” published by COMvergence, Wavemaker came out as the top global media agency network in new business results with a total new business value of +$1.2B, including $818M in retentions from Huawei China ($315M) and Adobe US ($140M)) among others.

OMD Retains U.S. Billings Crown in 2021

June 13, 2022 - Omnicom’s OMD was the top-ranked U.S. media agency by billings in 2021 according to a new report from agency research firm COMvergence. The report also found that Publicis Media was the top group in the U.S.

Starcom Is First Half’s Global Pitch King

Sep 21, 2021 - Publicis Groupe’s Starcom is the top global media agency in net new business activity for the first half of 2021 according to a new analysis from agency research firm COMvergence. The net new business figures cited below are billings numbers and include retentions and also factor in business that was lost.

OMD tops global and EMEA media agency ranking

Jul 23, 2021 - In the latest report from leading independent and international research company COMvergence, Omnicom Media Group Agency OMD has been ranked the number one global and EMEA media agency based on annual billings.

Conversation with Olivier Gauthier, founder and CEO of COMvergence

Mar 22, 2020 - In the past year or two, the data provided by COMvergence has continuously appeared in industry information and reports. At the beginning of 2019, GroupM, a global media investment management group under WPP Dabang Group, announced that it will use COMvergence's operational and business development analysis reports. As a benchmark, the two parties have reached global cooperation.

The top global media agencies by new business wins in 2019

Feb 28, 2020 - Omnicom's OMD came out on top for new business wins by a media agency in 2019 with a total of $US2.27 billion, including $US1.268 billion in retentions. Notable wins include the $US1 billion Disney North American account, of which $US700 million was retained, according to the 2019 media agency New Business Barometer by Marcom research house COMvergence.

These Were the Most Significant Moments for Media Agencies in 2019

Feb 13, 2020 - COMvergence founder and CEO Olivier Gauthier characterised 2019 as “another busy and challenging year for media agencies,” explaining that of the $24 billion of global media spend monitored by COMvergence through media pitches, only around $6 billion (25%) remained with incumbent agencies.

Could 2020 Prove to Be the Golden Age for Independent Agencies?

Jan 6, 2020 - Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.

Carat tops ‘New Business Barometer’ for Canada

Oct 2, 2019 - Thirty-eight media planning and buying assignments worth a combined US$264 million (all figures in U.S. dollars) were reviewed in Canada in the first half of the year, according to a new report from French marcom research firm COMvergence.

Pace Of M&A Deals Slows To A Crawl

Aug 2, 2019 - The pace of M&A deals by holding companies and consultancies for the first half of the year slowed considerably, compared to the last couple of years, according to a new analysis by COMvergence.

OMD Ranks No.1 In 2018 Billings

May 29, 2019 - With billings estimated at $18.5 billion, and an industry market share of 7.1%, Omnicom’s OMD is 2018’s top-ranked global media agency network.

COMvergence Studies Integrated Agency Pitches In The U.S.

Mar 13, 2019 - The agency tracker found that over that time (January 2017-December 2018) 62 advertisers placed both their creative and media accounts in review and that about one-third of them (20 clients) conducted a single search for an integrated agency partnership and selected creative and media agencies from the same holding company.

Report Ranks OMD as Top Media

Dec 6, 2018 - Globally, COMvergence estimated that OMD collected $18.3 billion in billings for 2018 and has a market share of 6.3 percent. In the U.S., the network gained an estimated $7.9 billion in media buying billings and a market share of 6.1 percent, according to the study.

Publicis’s Blue 449 tops media agencies for performance in H1 2018

Sep 12, 2018 - Publicis Groupe's Blue 449 was the top-performing media agency in first half 2018, according to a new COMvergence report provided to Marketing Dive. Blue 449's ranking was due to the company retaining its T-Mobile offline account, worth an estimated $940 million. However, Blue 449 lost T-Mobile's digital planning and buying business, estimated to be worth $50 million, to GroupM's Essence.

Independent agencies poised to win larger advertisers amid media transparency fallout

Dec 20, 2017 - The last 12 months have seen a steady flow of media budgets into independent agencies on both sides of the Atlantic. Of the £11 billion ($14.7 billion) of media billings tracked by research firm COMvergence across 21 markets including the U.S., Germany and India over the first nine months of the year, around £2.1 billion ($2.8 billion) was assigned to independent media agencies.

New Agency Tracker In Town: COMvergence

Mar 1, 2017 - A former research and business development director at RECMA, Olivier Gauthier is now giving the media agency tracker some competition with a company of his own called COMvergence.

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