March 11, 2022 – AdWeek — Last year, COMvergence was a big theme as brands consolidated their business with single media agency groups. The result? More global business and a need for media agencies to deliver at scale. A handful of massive account moves underscored the trend and ultimately dictated which agencies came out on top of new business.
Today, global research firm COMvergence released its New Business Barometer for the FY 2021. COMvergence reports, which are released on a quarterly basis, highlight which media agencies won and retained the most business.
The report reveals media agency performance last year on the global, multi-country and local levels. It calculates rankings based on an agency’s new client wins, plus its retentions and minus its losses.