Top 30 Global Advertisers 2021 - represent 44% of the total media spend placed by 785+ multinational advertisers. Each of the Top 30 Int'l Marketers spent more than $1B in 2021
Marcom Agency Acquisitions 2016-2021 - During 2021, COMvergence recorded 86 acquisitions of which five were part of the top largest deals since 2016. This is a strong rebound following the COVID-19 pandemic.
For advertiser’s evaluating their MarCom resources or conducting a search, specialized units are frequently created to serve those who may require more than a single agency discipline. COMvergence assembled a quick summary of the major bespoke units/integrated agencies set up by the “Big 6” holding companies.
Top 30 Global Advertisers based on total media spend 2020. Each of the Top 30 Intl. Marketers spent more than US$1B in 2020. The share of digital varies between: 21% and 58%. Media spend declined on average by -21% (vs. 2019) among the Top 30 Global Advertisers.
Key Findings & Rankings from our 2020 New Business Barometer (NBB) Global study In 2020 $22.2B reviewed globally. 2/3 of the total volume concentrated in six countries, of which USA with $7.3B. MediaCom leads with $1.2B of new client wins followed by...
Marcom Agency Acquisitions 2016-2020 Since 2016, 403 agencies were consolidated into 19 communication holding companies (64%) / management consultancy firms (22%) / others advertising companies (14%)