September 16, 2022 — Medianews4u.com — GroupM ranks first in retention rate in H1 2022, Mindshare and Wavemaker rank first and second for Agency new business
GroupM leads the industry in new business and retention for the first half of 2022, according to COMvergence’s latest New Business Barometer (NBB), reflecting the strong appeal of the company’s differentiated offering and vision to marketing decision-makers around the world.
COMvergence — an independent and international research bureau measuring the performance of major global ad and media agencies—ranked GroupM first in total new business among agency groups, with a calculated value of $2.4 billion in the first half of 2022, and first in the critical area of business retention, successfully defending 54% of new business pitches where GroupM was the incumbent through the same period.
