France — March 26, 2024 — The release of the latest study Final 2023 Germany New Business Barometer published by COMvergence reveals Mediaplus as the #1 media agency (out of 24 agencies) with a total new business value of +$246M thanks to winning 26 new clients including C&A, Otto, E.ON and Spin Master (all four won following a multi-country competitive pitch). GroupM and OMG also dominate in latest report.
In 2023, COMvergence assessed 177 media account moves and retentions (163 advertisers in total) in Germany, totaling $1.8B (similar to the reviewed amount in 2022).
