Marcom Agency Acquisitions 2016-2020
Since 2016, 403 agencies were consolidated into 19 communication holding companies (64%) / management consultancy firms (22%) / others advertising companies (14%)
COMvergence is a critical resource for understanding the evolution and diversification of the MarCom industry, and has become the global authoritative source when it comes to agency data collection, tabulation, transparency and analysis.
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