October 02, 2019 – TheMessage (Canada) — Thirty-eight media planning and buying assignments worth a combined US$264 million (all figures in U.S. dollars) were reviewed in Canada in the first half of the year, according to a new report from French marcom research firm COMvergence.
The “New Business Barometer for H1 2019” report is based on COMvergence’s assessment of all major media account moves, retentions and client extensions for accounts with a minimum value of $1 million.
