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Independent agencies poised to win larger advertisers amid media transparency fallout

2022-05-24T11:44:23+01:00

Dec 20, 2017 - The last 12 months have seen a steady flow of media budgets into independent agencies on both sides of the Atlantic. Of the £11 billion ($14.7 billion) of media billings tracked by research firm COMvergence across 21 markets including the U.S., Germany and India over the first nine months of the year, around £2.1 billion ($2.8 billion) was assigned to independent media agencies.

Independent agencies poised to win larger advertisers amid media transparency fallout2022-05-24T11:44:23+01:00
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