OMD Ranks No.1 In 2018 Billings
Raluca Dumitrescu2022-05-24T11:36:56+01:00May 29, 2019 - With billings estimated at $18.5 billion, and an industry market share of 7.1%, Omnicom’s OMD is 2018’s top-ranked global media agency network.
COMvergence ranks dentsu X as No.1 media agency
Raluca Dumitrescu2022-05-24T11:37:42+01:00May 2, 2019 - COMvergence has recognized dentsu X India as the No.1 media agency on New Business Barometer 2018.
COMvergence Studies Integrated Agency Pitches In The U.S.
Raluca Dumitrescu2022-05-24T11:38:23+01:00Mar 13, 2019 - The agency tracker found that over that time (January 2017-December 2018) 62 advertisers placed both their creative and media accounts in review and that about one-third of them (20 clients) conducted a single search for an integrated agency partnership and selected creative and media agencies from the same holding company.
MediaCom Named The World’s Most Successful Agency Network By COMvergence
Raluca Dumitrescu2022-05-24T11:39:24+01:00Mar 1, 2019 - MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.
30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018
Raluca Dumitrescu2022-05-24T11:39:59+01:00Feb 13, 2019 - Among the holding company-owned agencies, Publicis Groupe's Publicis creative network and Havas were both on top with the highest number of account wins in 2018 (six).
GroupM replaces RECMA with new data benchmarking partnership
Raluca Dumitrescu2022-05-24T11:40:44+01:00Feb 8, 2019 - GroupM has consolidated its reporting and analysis of its commercial and business development data with global independent research firm COMvergence.
IPG Dominates 2018 In M&A Deal Value, Dentsu In Activity
Raluca Dumitrescu2022-05-24T11:41:14+01:00Jan 16, 2019 - In the last two years now, there has been a slowdown in acquisitions, COMvergence notes in its report, adding that there were 87 in 2017, which was down from 116 in 2016.
Report Ranks OMD as Top Media
Raluca Dumitrescu2022-05-24T11:42:02+01:00Dec 6, 2018 - Globally, COMvergence estimated that OMD collected $18.3 billion in billings for 2018 and has a market share of 6.3 percent. In the U.S., the network gained an estimated $7.9 billion in media buying billings and a market share of 6.1 percent, according to the study.
Publicis’s Blue 449 tops media agencies for performance in H1 2018
Raluca Dumitrescu2022-05-24T11:42:54+01:00Sep 12, 2018 - Publicis Groupe's Blue 449 was the top-performing media agency in first half 2018, according to a new COMvergence report provided to Marketing Dive. Blue 449's ranking was due to the company retaining its T-Mobile offline account, worth an estimated $940 million. However, Blue 449 lost T-Mobile's digital planning and buying business, estimated to be worth $50 million, to GroupM's Essence.
U.S. Media Agency Report Names Publicis and IPG as 2018’s Current Biggest Winners
Raluca Dumitrescu2022-05-24T11:43:46+01:00Sep 10, 2018 - COMvergence released its report of the best-performing media agencies through the first half of 2018, revealing Publicis Groupe’s Blue 449 as the top shop in terms of new billings due to its retention of T- Mobile’s offline account, which is estimated to be worth $940 million.
