News

Mar 13, 2019 - The agency tracker found that over that time (January 2017-December 2018) 62 advertisers placed both their creative and media accounts in review and that about one-third of them (20 clients) conducted a single search for an integrated agency partnership and selected creative and media agencies from the same holding company.

Mar 1, 2019 - MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

Feb 13, 2019 - Among the holding company-owned agencies, Publicis Groupe's Publicis creative network and Havas were both on top with the highest number of account wins in 2018 (six).

Feb 8, 2019 - GroupM has consolidated its reporting and analysis of its commercial and business development data with global independent research firm COMvergence.

Jan 16, 2019 - In the last two years now, there has been a slowdown in acquisitions, COMvergence notes in its report, adding that there were 87 in 2017, which was down from 116 in 2016.

Dec 6, 2018 - Globally, COMvergence estimated that OMD collected $18.3 billion in billings for 2018 and has a market share of 6.3 percent. In the U.S., the network gained an estimated $7.9 billion in media buying billings and a market share of 6.1 percent, according to the study.

Sep 12, 2018 - Publicis Groupe's Blue 449 was the top-performing media agency in first half 2018, according to a new COMvergence report provided to Marketing Dive. Blue 449's ranking was due to the company retaining its T-Mobile offline account, worth an estimated $940 million. However, Blue 449 lost T-Mobile's digital planning and buying business, estimated to be worth $50 million, to GroupM's Essence.

Sep 10, 2018 - COMvergence released its report of the best-performing media agencies through the first half of 2018, revealing Publicis Groupe’s Blue 449 as the top shop in terms of new billings due to its retention of T- Mobile’s offline account, which is estimated to be worth $940 million.

Dec 20, 2017 - The last 12 months have seen a steady flow of media budgets into independent agencies on both sides of the Atlantic. Of the £11 billion ($14.7 billion) of media billings tracked by research firm COMvergence across 21 markets including the U.S., Germany and India over the first nine months of the year, around £2.1 billion ($2.8 billion) was assigned to independent media agencies.

Mar 1, 2017 - A former research and business development director at RECMA, Olivier Gauthier is now giving the media agency tracker some competition with a company of his own called COMvergence.