News

Feb 13, 2020 - COMvergence founder and CEO Olivier Gauthier characterised 2019 as “another busy and challenging year for media agencies,” explaining that of the $24 billion of global media spend monitored by COMvergence through media pitches, only around $6 billion (25%) remained with incumbent agencies.

Jan 6, 2020 - Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.

Dec 18, 2019 - GroupM will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top five of global media agency networks based on billings, according to COMvergence’s projection.

Dec 12, 2019 - OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence 2019 global billings rankings report.

Dec 11, 2019 - Omnicom Media Group Agency OMD Worldwide tops the latest COMvergence global billings ranking report based on projected 2019 media agency and group billings.

Oct 2, 2019 - Thirty-eight media planning and buying assignments worth a combined US$264 million (all figures in U.S. dollars) were reviewed in Canada in the first half of the year, according to a new report from French marcom research firm COMvergence.

Sep 24, 2019 - Last week, data consultancy COMvergence published its “New Business Barometer for H1 2019” report for media agencies, which found that Carat topped the list for agencies with a new business value of $2 billion, including retentions.

Sep 4, 2019 - Retailers have been the most represented category when it comes to creative reviews in the first half of this year, new research by COMvergence has found.

Aug 2, 2019 - The pace of M&A deals by holding companies and consultancies for the first half of the year slowed considerably, compared to the last couple of years, according to a new analysis by COMvergence.

Jul 11, 2019 - According to the new Global Advertising Ranking Report from COMvergence, the top 34 advertisers have a global media spend of more than $1 billion, representing 60 percent of the world’s top 175 advertisers.