News

May 21, 2021 - In the 2020 COMvergence Media Agencies Billings and Ranking Report published today, Omnicom Media Group Agency OMD again topped the list of the 29 US media agencies evaluated in the annual accounting. This marks the fourth consecutive number one ranking for OMD USA since the COMvergence published its first US billings report in 2017.

May 21, 2021 - Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the U.S.'s "Big 3" -Publicis Media, GroupM and Omnicom Media Group- bigger fish in a shrinking pond.

May 20, 2021 - Omnicom's OMD remained the top-ranked U.S. media agency by billings for full-year 2020, according to a new report from agency tracker COMvergence. Publicis Media was the top-ranked media agency group for the same period according to the report.

May 5, 2021 - Research firm COMvergence conducted a survey about the make-up of pitches within a 24-month time frame, in 2019 and 2020. It involved participation from U.S. creative and/or media and digital agencies. Of 570 agency changes, only 13 advertisers, just 2%, selected agencies from the same holding company when choosing multiple agencies.

Apr 23, 2021 - Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts research firm COMvergence.

Jan 25, 2021 - COMvergence has released its annual review of Global Media Pitches – recorded and assessed through its benchmark studies and analysis over 2020.

Nov 23, 2020 - According to the latest global media agency study “New Business Barometer for Q1-Q3 2020” published by COMvergence, Wavemaker came out as the top global media agency in new business results with a Total New Business Value of $1.1B (including $370M of retentions) during the first nine months of 2020.

Nov 11, 2020 - It’s win, place and show for GroupM agencies in the global new business department according to an analysis of media agencies by COMvergence for the first nine months of the year.

Sep 9, 2020 - So far this year, 950 advertisers have concluded media reviews worth $10 billion in ad spending, while another 75 are underway that represent $5 billion, according to research firm COMvergence.

May 19, 2020 - WPP's GroupM was the big winner in terms of net new business gains during the first quarter of 2020, according to a just-released compilation by COMvergence.