News

Sep 9, 2020 - So far this year, 950 advertisers have concluded media reviews worth $10 billion in ad spending, while another 75 are underway that represent $5 billion, according to research firm COMvergence.

May 19, 2020 - WPP's GroupM was the big winner in terms of net new business gains during the first quarter of 2020, according to a just-released compilation by COMvergence.

May 5, 2020 - Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the first quarter of 2020.

Mar 22, 2020 - In the past year or two, the data provided by COMvergence has continuously appeared in industry information and reports. At the beginning of 2019, GroupM, a global media investment management group under WPP Dabang Group, announced that it will use COMvergence's operational and business development analysis reports. As a benchmark, the two parties have reached global cooperation.

Feb 28, 2020 - Omnicom's OMD came out on top for new business wins by a media agency in 2019 with a total of $US2.27 billion, including $US1.268 billion in retentions. Notable wins include the $US1 billion Disney North American account, of which $US700 million was retained, according to the 2019 media agency New Business Barometer by Marcom research house COMvergence.

Feb 26, 2020 - The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor.

26 Feb, 2020 - Omnicom Media Group agency OMD had the best net new business performance of any global media network in 2019 as reported by COMvergence, the international independent research company.

Feb 24, 2020 - Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019, according to the latest annual tally from consultant COMvergence.

Feb 13, 2020 - COMvergence founder and CEO Olivier Gauthier characterised 2019 as “another busy and challenging year for media agencies,” explaining that of the $24 billion of global media spend monitored by COMvergence through media pitches, only around $6 billion (25%) remained with incumbent agencies.

Jan 6, 2020 - Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.