April 25, 2025 — Campaign (Asia) — Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
M&A deals in the marcomms industry are on the decline, according to data from COMvergence’s latest Global Marcom Agency Acquisitions Benchmarking Study 2024. The analysis tracks digital, data, creative, and media acquisitions over a nine-year period from 2016 to 2024, excluding acquisitions of less than 50% stake.
