March 25, 2025 — AdAge (Global) — Omnicom Media Group and Publicis Media topped global media new business wins last year, according to data from COMvergence’s latest Global New Business Barometer.
COMvergence’s report shows IPG and GroupM lagged behind.
Among the major media reviews COMvergence tracked last year are Amazon, Volkswagen and Unilever. $39 billion in media spending was reviewed globally in 2024 – with Publicis Media and OMG collectively accounted for nearly one-third of the total.
