April 29, 2024 — MediaNewsForU (India) — According to research and data consultancy COMvergence 2023 New Business Barometer local media pitches in 2023 accounted for 91% of total media pitches in India.
Maruti, Reckitt, Swiggy, Pernod Ricard, Vivo Mobiles Beiersdorf, Ferrero, Berger Paints and Jaguar Land Rover were among some of the account moves and retentions that dominated the Indian market from January 2023 to December 2023. GroupM, IPG Mediabrands and Omnicom Media Group led media groups. Wavemaker, Mindshare and Lodestar UM dominated agency roster.
Medianews4u.com caught up with Olivier Gauthier- Founder and CEO COMvergence and Priyanka Mehra Regional Director South East Asia & India COMvergence to find out more
