July 18, 2024 — GroupM (Global) — GroupM continues to lead the world in media investment according to COMvergence’s annual Global and Regional Billings Rankings and Market Shares 2023 Report, released this week.
COMvergence assessed GroupM to be responsible for $62.6B in total global billings in 2023, growing 3.4% over its 2022 total and representing 15% of the total market and 29% of the market share of the “Big 6” agency groups.
