December 18, 2024 — PR Newswire (Global) — As reported in Global & Regional Billings & Market Shares Projected 2024- a provisional analysis of 2024 billings for media agency networks and their respective owner groups published by independent research company COMvergence – OMG outperformed its peers in both percentage of growth (10.5% against a 2023 billings base of $40.6b ) as well as actual billings added (+$4.2b) bringing its projected 2024 billings to $44.8b.
The report also projects that OMG will end the year with the highest share of digital billings among all media groups – an important indicator of the group’s ability to help clients transform their media strategies for an increasingly digitally driven consumer marketplace.
