December 22, 2024 — BW Marketing (India) — Among OMG’s agencies, OMD Worldwide continues to dominate, with COMvergence projection 2024 billings of $25.9 billion, a 7.9 per cent increase over 2023
The merger of the media buying operations from American advertising holdings OMG + Mediabrands (MB) would result in a giant communication group, becoming the leader at a global, North American and Latin American level, while it would hold the second position in EMEA and APAC, behind GroupM, according to COMvergence’s projected 2024 billing figures.
