September 25, 2023 — AdNews (Australia) — Zenith, Wavemaker and Atomic 212 are the top media agencies by new business wins, according to COMvergence’s new business barometer for H1 2023.
According to the report from COMvergence, which tracks the global marketing communications industry, Australia has had 109 account moves and pitches for first half of 2023 – 55 have been won/retained by media agency networks and 54 by independents/in-house/non network agencies.
