July 10, 2023 — Campaign (UK) — Spend went up by more than 6%, led by growth in digital, a report from research group COMvergence shows.
Spend grew 6.4% year on year from $377bn in 2021, according to the 2022 Billings Rankings & Market Shares study. COMvergence’s analysis includes data from 46 countries that, combined, represents 96% of worldwide media spend.
