September 24, 2019 – AdWeek — Last week, data consultancy COMvergence published its “New Business Barometer for H1 2019” report for media agencies, which found that Carat topped the list for agencies with a new business value of $2 billion, including retentions.
COMvergence attributed Carat’s placement in large part due to P&G’s consolidation of its North America media business, which saw Carat gaining a larger share of the account.
