June 19, 2026 — FRANCE — COMvergence has released its annual Global Billings and Market Share (BMS) report, presenting FINAL 2025 media agency and group billings figures, including digital media investments.
At the group level, WPP Media retains the top position with a 13% industry market share (down from 14.2% in 2024) and $63.9B in global billings, stable versus 2024. Publicis Media follows, posting the highest growth among the Big 6 groups with an 12.8% rise (+$7B), reaching $62.4B in 2025 billings.
At the agency network level, OMD maintains the top position with total billings of $26.9B (+1.7% vs. 2024).
