March 23, 2026 — FRANCE — According to the study Final 2025 Global New Business Barometer (NBB) published by COMvergence, Publicis Media led both the Total and Net New Business global rankings, generating $10B in new client billings — equivalent to one third of all media spend that shifted between agencies in 2025.
Four groups followed at a distance — Mediabrands (2nd), Dentsu (3rd), Havas Media Network (4th) and Omnicom Media (OMG) (5th) — with total new business results ranging from $1.3B to $1.8B.
