January 07, 2026 — PARIS — In line with its ongoing expansion plans, COMvergence has appointed Francisco Arica-Cruz as Regional Director for Mexico and the Andean markets, based in Peru.
Francisco has over 20 years of experience in research, with deep expertise in the media agency industry and a strong understanding of the different business models across Latin America. Throughout his career, he has worked very closely with media agencies, providing a robust analytical and strategic perspective to support decision-making and industry development.
