December 1, 2025 — FRANCE — According to the study Q1-Q3 2025 Global New Business Barometer (NBB) published by COMvergence, Publicis Media led both Total and Net New Business results, generating $7.7B in new client billings. This accounts for one-third of all media spend that shifted between agencies in the first nine months of 2025.
Mediabrands ranked second with $2.5B in total new business, driven largely by strong U.S. performance. Two groups completed the top three: Dentsu (winning several pan-European pitches) and OMG, supported by global consolidated wins.
