September 19, 2025 — FRANCE — According to the study H1 2025 Global New Business Barometer (NBB) published by COMvergence, Publicis Media led both Total and Net New Business results, generating $6B in new client billings, including Coca-Cola ($835M) in North America and eight global accounts: Barilla, Dropbox, Goodyear, LinkedIn, Mars, Paramount, PayPal, and Santander.
Mediabrands ranked second with $1.5B, driven largely by strong U.S. performance. OMG completed the top three, supported by global consolidated wins such as Kimberly-Clark (ex-North America), Zurich Insurance, and multiple U.S. gains. WPP Media was the only Big 6 groups to post a negative result, both including and excluding retentions..
