October 10, 2024 — Campaign (Middle East) — Loesch brings over 30 years of expertise in the media and research industry to this role, of which the majority has been in the GCC & Egypt.
She was previously a Managing Partner for the MENA region at Mindshare, an agency where she spent 17 years of her career at. Throughout her career, Loesch has built strong relationships with key media and advertising executives across the region, becoming a trusted advisor in the industry.
