September 27, 2023 — Media Infoline (India) — COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business performances, and Billings and Market share of media agencies, released its New Business Barometer report for India covering the time period from Jan 2023 to June 2023.
Among the 122 pitches and moves with media spends estimated to be $973M assessed by COMvergence in the Indian market for this period, only 11 were global & multi-market pitches with a new business value of $44M. Whereas 111 accounts moved and pitches with a new business value of $929M were all local in nature.
