March 15, 2023 — Mediapost — Omnicom’s OMD was the top-ranked media agency in global new business results for full-year 2022 according to the just released New Business Barometer report from Agency research firm COMvergence.
OMD’s net new business (billings) for the year totalled $2.36 billion. Losses, retentions, and new wins are factored into the total. The agency’s biggest win last year was L’Oreal’s award of its $1 billion U.S. media assignment.
