September 15, 2022 — MediaPost (USA) — Mindshare was the top global media agency in business development for the first half of 2022, according to agency research firm COMvergence.
The GroupM agency accrued net new business assignments with total media expenditures of approximately $1.2 billion. The net figures include successfully defended accounts and deduct lost business. About three-quarters of Mindshare’s total (or $900 million) came from successfully defending business from key clients such as Master Kong and Dyson in China, and Ferrero in the US.
