2021 April – MediaPost – Major U.S. marketers appear to be streamlining their agency reviews, moving from an “unbundled” approach to consolidated media and creative account pitches, according to an analysis by advertising accounts research firm COMvergence. The analysis showed no comparisons to similar trends during previous years, but the COMvergence analysts concluded it is an indication that advertisers are “streamlining” their agency partnerships following years of unbundling services.
