December 12, 2019 – Campaign (Global) — OMD has retained its title as the world’s biggest media agency, securing the top spot by projected billings in the COMvergence 2019 global billings rankings report.
The study estimates that OMD, which has seen a boost in fortunes under new chief executive Florian Adamski after it lost Carlsberg and Groupe PSA in 2017, will have billings totalling $19.6bn (£14.8bn) in 2019 and a growth rate of 6.1% compared with 2018.
