September 04, 2019 – Campaign (USA) — Retailers have been the most represented category when it comes to creative reviews in the first half of this year, new research by COMvergence has found.
The sector, which makes up an estimated $1B in media spend, has seen eight brands go out for review or shift its business: Target, Walgreens, Kroger, Belk, 1-800 Contacts, Signet Jewelers, ShopRite and Save-A-Lot.