13 February, 2019 – AdWeek — A total of 134 major U.S. reviews were launched in 2018—30 of those from the country’s top advertising
spenders, according to COMvergence’s latest 2018 U.S. “creative new business barometer” report.
The report found that one third of the creative accounts placed in review last year were part of the consumer packaged goods and restaurant categories (home to the biggest ad spenders) including Dunkin’, which awarded its creative business to BBDO and Arc Worldwide. Pizza Hut sent its creative account to GSD&M, while Papa John’s finally landed with Endeavor Global Marketing after Laundry Service reportedly resigned the account following racist remarks made by the company’s former chairman and founder, John Schnatter.
