High-value data and insights on global media spend investments.
Creative & Media agency benchmarks.
INDEPENDENT AND INTERNATIONAL RESEARCH COMPANY.
COMvergence’s purpose is to analyze and measure the performances and strategic developments of the global MarCom holding company agencies, major independents, and largest management consultancy firms.
COMvergence delivers (to advertisers, agencies, pitch consultants, media vendors, financial analysts) high value products and services, with real insights and analysis, in a modern format that can be easily manipulated. Our key principles are objectivity (through the measurement criteria used to benchmark the agencies and the groups’ performances), simplicity (of our methodologies) and agility (thanks to our online platform gathering all available data and displaying insights on dashboards and dynamic graphs that are easy to read, understand and act on).
GEOGRAPHIC REACH.
Combined, these 50 markets account for approximately 95% of the worldwide media spend.
North America
USA
Canada
Latin America
Argentina
Brazil
Chile
Colombia
Mexico
Peru
Asia Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
EMEA
Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Israel
Italy
Middle East
Netherlands
Nigeria
Norway
Poland
Portugal
Romania
Russia
Slovakia
South Africa
Spain
Sweden
Switzerland
Turkey
UK
Ukraine
50 countries
in 2024
OUR PARTNERS AND STRATEGIC ALLIANCES.
COMvergence has strategic alliances with:
These partnerships are critical to deliver unparalleled research products, market analysis and methodologies.
KEY HIGHTLIGHTS.
Key Highlights
COMvergence's annual Key Highlights presents a unique overview of the main media pitches, leadership changes, developments/achievements, and agency acquisitions which have occurred during the year. It also includes headcount and billings figures relative to the media agency networks and their owner groups. COMvergence uses this data to provide actionable insights and measurement studies on agencies.
IN THE NEWS.
OMG + Mediabrands To Be Global Leader After Merger: COMVergence Report
December 22, 2024 -- Among OMG’s agencies, OMD Worldwide continues to dominate, with COMvergence projection 2024 billings of $25.9 billion, a 7.9 per cent increase over 2023
New COMvergence Report Projects Omnicom Media Group Outperforming Its Peers For Rate And Volume Of Growth In 2024
December 18, 2024 -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks is expected to finish 2024 with both the highest rate of growth and actual billings growth among all global media groups.
COMvergence appoints Regional Research Director for MEA
October 10, 2024 -- Loesch brings over 30 years of expertise in the media and research industry to this role, of which the majority has been in the GCC & Egypt.
